People on the move often find themselves hauling loads of belongings—furniture, household items, and miscellaneous essentials—on trailers behind their vehicles. Eventually, they’ll need a place to store it all. The question is, how do you ensure they choose your self-storage facility? Here are the key strategies to position your business as the top choice.

Webster’s Dictionary defines a “trap” as “a situation in which people lie in wait to make a surprise attack”. We’re all familiar with doing this to mice using a spring and a piece of cheese. But some self-storage owners use this same principle when selling their storage property. In this Self-Storage University podcast we’re going to discuss the common traps that some sellers use and how to diffuse them.

Behind every profitable self-storage facility is a great manager. While owners may handle the big-picture strategy, it’s the manager who ensures daily operations run smoothly, customers stay satisfied, and financial performance remains strong. Yet, many facility owners underestimate just how crucial their manager is—or worse, they fail to keep them around.

Every self-storage facility seller has two basic traits that guide their decision-making: 1) emotional and 2) rational. How you appeal to and guide these factors can be a key ingredient to forging a successful deal. In this Self-Storage University podcast we’re going to drill down on how to use these attributes to your benefit.