I recently leased two storage units – one in a city of 2.8 million and one in a city of 4,500. And the results perfectly illustrate where the money is in self-storage investing today and where the money definitely is not. And it’s amazing how the tide has turned.

The process of due diligence holds paramount importance when purchasing a property. While a deal may appear promising and receive endorsement from brokers, it is crucial to thoroughly assess whether the value of the property aligns with its price.

Before investing in a self-storage facility it's crucial to do your homework and carry out a comprehensive due diligence process before finalizing the purchase of the asset.

You’ve got bank debt, and you’ve got seller carry – and then there’s the hybrid called a “wrap” note. But what does that mean, how do they work, and what do you have to watch out for? That’s the focus of this Self-Storage University podcast. If you’re looking at alternative financing options in the current interest rate climate, then this topic should be of great interest.

To effectively market a storage facility, follow these key strategies: Set up and verify your Google My Business page for better online visibility. Use clear signage with bright colors and QR codes to provide directions and engage potential customers. Create a user-friendly website and streamline reservations with platforms like StoreEdge. Optimize your presence with localized Google ads and encourage positive reviews. Prioritize excellent customer service and implement a referral program. Develop high-quality marketing materials, offer promotions, and highlight safety features. Consider partnering with SpareFoot and explore local media advertising. Learn from successful competitors to establish your facility as a top choice.