The baby boomer generation, those born in the post-World War II era from 1946 to 1964, represents a substantial demographic turning point in U.S. history. Comprising roughly 77 million individuals, this cohort has significantly influenced supply and demand trends throughout its lifecycle. Now, as they transition into retirement, not only are they exerting pressure on social systems like Social Security and Medicare, but they're also poised to cause a seismic shift in the self-storage industry.

Did you know that hitting a fiber optic cable with your post-hole digger can bankrupt you? There are a large number of buried utilities in the U.S. that you might hit every time you put a shovel in the ground if you don’t follow the correct procedure. In this Self-Storage University podcast we’re going to discuss why this is a big issue and how to protect yourself.

The journey to purchasing a self-storage facility is complex, filled with potential pitfalls and lucrative opportunities. Through years of industry observation and firsthand experiences, it's clear that successful self-storage investments share certain fundamental characteristics. As we venture into 2024, understanding these traits is more crucial than ever, especially in a landscape where outdated advice persists.