Self-storage serves many roles for many customers. And, assuming that these customers all come from similar positions to need storage, it might be a good marketing plan to work backwards and match the key drivers for demand to ways to reach these distinct groups. So what are the top reasons for storage demand and how can you market to them?

It’s hard to operate a storage facility without someone being in charge. Sometimes it’s the owner, but more often it’s an employee. And with hiring people comes many important responsibilities. In this Self-Storage University podcast we’re going to review the basics of hiring and firing facility managers.

The concept of “income properties” revolves around that one sole focus: making income. There is no reason you would ever want to own a self-storage facility other than to make money. And making money is pretty simple too – you have to produce enough revenue to cover costs and your mortgage and still have cash flow to put in your pocket. Yet many of the largest self-storage companies fail miserably in this concept.

One of the best sources for finding storage properties to buy are brokers. So how can you work with them to get access to their best listings? In this Self-Storage University podcast we’re going to review the methods utilized to forge successful relationships with industry brokers and to find good deals to make offers on.